With recent issues of privacy concerns running amuck in the online world, Google is providing ways for users to opt out of being tracked in Google Analytics. While we don’t think the uptake on these browser add-ons will be substantial or affect user tracking on dealer websites in any major way; they can be valuable to site owners that wish to block their own traffic and movement within the site.
Firefox, Internet Explorer and Chrome users can download the Google Analytics Opt-out Browser Add-on (beta) at http://tools.google.com/dlpage/gaoptout. Opera browser users don’t yet have access to this tool but a similar extension is available at https://addons.opera.com/addons/extensions/details/block-yourself-from-analytics/1.2.2/?display=en.
Use of these browser tools will help ensure that your own search and navigation tendencies don’t adversely affect decisions about how real users are finding and making use of your site.
