SEO Results Improved Again

Free & new feature in ClickMotive Fusion improves SEO effectiveness

Released: January 28, 2010

As always, the world of marketed SEO “Services” for car dealers is filled with misinformation!

Here’s a chance to set some of the record straight and show another way that ClickMotive leads the pack in SEO innovations.

You may have heard that “meta” tags are important for SEO.  Then you may have heard that “meta” tags are NOT important for SEO.  Here’s a simple explanation that tells you everything you need to know.

A “meta” tag is a bit of code on a webpage that you can’t see in a browser.  There are lots of different kinds of meta tags.  Two in particular have a relationship to SEO.

One is called the meta keywords tag.  It contains a list of keywords that your site is about.  It was important to SEO back in the 1990s before people started using it to cheat.  No search engines today pay any attention to meta keywords any more.  If you have an SEO “consultant” trying to sell you services that include improving your meta keywords – fire them.   They’re only taking your money and adding no value.  If they can’t get this simple thing right – how can you trust them on anything else.  The same goes for any online “grading” tool for SEO.  Remember – the industry is full of fraud and scams!

The other meta tag related to SEO is the meta description tag.  Long ago, this tag was important for SEO, but once again, since it was not visible, unscrupulous people used it to cheat, and the search engines started ignoring it.  But then, more recently, Google and other search engines started displaying the content of meta description tags in their search engine results.   The black-colored text that you see under the blue-colored link on a Google search engine result page will often (although not always) come from a meta description tag.  Most experts agree that this text has little to no influence on how high you appear in the search results, but it does influence what your link looks like.

At ClickMotive – we took these even further for our customers!

Many SEO experts have measured the effects of what this text says – and it can make a huge difference.  For example, if the black text is garbled, stuffed with keywords, or not straight-forward English, it decreases the perception of professionalism and trust.

Even better – if the text actually tells you what to do – if it contains a “Call To Action” it can dramatically influence the click-through rate!  Some studies have shown that results way down the page with better written text are actually more clickable than results further up the page!  Imagine that – being on top isn’t everything – it’s getting clicked that counts!

Here are some examples from a simulated search for a “Toyota Tundra in San Antonio”

This sample search engine result had little consideration given to its title tags or its meta description.  The result, a confusing mess with lots of “…” and covering just about everything BUT the Tundra!

Lloyd ToyotaSan Antonio area Toyota dealer in San Antonio
Lloyd Toyota in San Antonio Texas with internet specials on new and used Toyota … on any new Toyota 4Runner, Avalon, Camry, Camry Hybrid, Camry Solara, …

Now, look at this result – notice it’s clean (no “…”) and tells you exactly what you’re supposed to do (“Check it out”).

New 2010 Toyota Tundra 4WD  (Gray Truck) San Antonio.
Check out this New 2010 Toyota Tundra 4WD CrewMax Short Bed 4.6L Grade (Gray Truck) from Myers Toyota of San Antonio serving San Antonio. This vehicle is currently available in-stock to buy now.

Every ClickMotive Fusion search engine result meta description has been re-written to contain positive “call-to-action” language.  Over the next few weeks, this will make its way into the search engines, so watch for results that look like the ones below –  notice each one has a “call to action” designed to improve click-through.

Visit the Official Site of Myers Toyota, selling Toyota in Plano, Texas and Serving DFW Area.

Shop now for New Toyota Cars for Sale in San Antonio. See the currently-available in-stock units to buy now.

Watch Myers Toyota Virtual Tour Research Videos from Myers Toyota in San Plano, Texas, serving DFW.

Take advantage of Specials at Myers Toyota in Plano, Texas, serving DFW. Check out our great Specials for online customers in all our different departments

As always, neither ClickMotive nor any other company can control the results displayed by Google & other search engines – but through constant research and development, we can work hard to improve the results.

At ClickMotive, we never stop innovating for our customers – new features come online every month.  Check back here often for information on the newest features.

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2 Responses to “SEO Results Improved Again”

  1. Palapple | SEO Solutions for your Business Says:

    Palapple Blog | SEO Solutions for your Business…

    Thanks for sharing. Search engine optimization is indeed one of the most crucial areas in Internet marketing, it is a perfect bridge between technology and business….

  2. Vaughan Wall Says:

    I just wanted to tell you, I genuinely appreciate the postings on your web site. But I am viewing it with my Firefox Browser and the presentation doesn’t seem to be quite right. It’s not a huge deal as I am able to view and read the post but just thought I would let you know about that. good Thanks.

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