SEO Magic!

Lots of people ask how it is that ClickMotive FUSION™ Websites can so easily run circles around other websites when it comes to SEO.

The truth is – there is not a secret sauce.  Anyone who tells you there is a secret sauce is probably just a flimflam artist ready to take your money.

For many years now, ClickMotive has been honing its SEO processes to create not just SEO techniques or practices – but a full “SEO Architecture”.  SEO is baked into the ClickMotive FUSION™ site – it’s such an integral part of the architecture – it can’t be turned off (unlike some of our competitors who disable their “SEO features” until you pay them more money).  Here are a few things that we do that help make our SEO something special.  We don’t mind publishing and sharing these ideas because many other providers would have to re-write their product from the ground up to use them.

Consumer Heuristic Content

Yes, that’s a mouthful.  Here’s what it means.  There is a fundamental disconnect between the words car buyers use to shop online and the words that appear on dealer websites.

As you can see in the diagram above, the only way you can turn up on a search engine result page is if the words on your website overlap with the words car buyers actually type.  Here are a few examples:

What Dealers Want To Say on their Websites What Car Buyers Want To Find on Search Engines
Quality Pre-owned Inventory Cheap Cars
Trucks Pick-Ups & Pickups
Chevrolet Chevy
Candy-Apple, Midnight Forest, and Alpine Red, Green, and White
Pre-owned Vehicles Used Cars
“Welcome to our virtual showroom” Location
Dealership Dealer, Dealers

There are hundreds of other examples – I imagine you can think of quite a few on your own . At ClickMotive, we seed dealer websites with consumer-friendly language and links.  Our title tags, content, links, and Meta descriptions and other key elements are filled with the language we learned by investing more than a million dollars in consumer behavior research.  If you look around, you’ll find words like “cheap cars” (it’s on a rotating link that goes to our “Bargain Lot” auto-special), pick-ups (in meta-content on truck research pages), dealer & dealers (as well as dealership) (on key pages like “Contact Us” and “Map & Location”).  We add the “consumer-friendly” color of every vehicle on your lot to the title tag on the vehicle page, along with a generic product description (something like “black truck”).

When car buyers search for these terms, your ClickMotive FUSION™ Dealer Website stands a better chance of ranking because the words are actually on the page!

Multi-Dimensional Link Themes and Semantic Content

Again – it’s some big 50 cent words that were expensive to develop – but quite effective at helping search engine spiders find the important parts of your website.

Many websites are shallow, 1-dimensional products where everything links to everything.  Some providers even sell this as a feature!  Spiders often need a little extra help to understand how a website is organized – this is done through a technical process called “link themes” – and it takes some hard work to make it happen!  Fortunately, it’s built into ClickMotive FUSION™ and it works automatically for all dealers who use it.  Unlike some other providers, it can’t be “turned off” if you don’t pay for it.  It’s built in.

Some providers out there actually seem to think that by putting some footer links and hidden content on the home page that they can somehow improve SEO!  That’s nothing short of ludicrous (not to mention, a pretty mean rip-off).  What they’ve tricked dealers into believing is that SEO has anything to do with your “home page”.  Google’s spiders only seem to take about the first 100 or so links on any page seriously.  Duplicate links to the same page do NOTHING to improve SEO.

The right way to do it (and yes, this is built-in to ClickMotive FUSION™ Dealer Websites) is to make sure the first links on  your page are to the most critical areas of the site – and that the links from those pages branch to other related pages.  Just like a human – a spider doesn’t want to see everything you sell.  It wants to be given some major categories that lead to greater and greater detail.  ClickMotive uses a feature called “Semantic Content Markup” to organize the page content into logical categories and point spiders to increasing level of detail.

While many websites just look like a long warehouse full of chaotically strewn products– a FUSION™ Dealer Website looks like a well-organized shopping center.

Intelligent Snippet Generation

The black letter text you see on a search engine result page is sometimes called a “snippet”.  Poorly designed websites will often have what the industry jokingly calls a “Franken-snippet” – because it’s made of jumbled parts and pieces of the website – bunched together to get as many keywords as possible.  This is how the amateurs, phonies, and wanna-be’s do it.

The right way to do it is to ensure the spider gets a coded message that tells it (in plain English) what to include in the snippet to keep it looking neat, clean, and relevant.    We even go to extra lengths to ensure that important things that car-buyers want shows up in these results – phone numbers, and address are right at the top of their list. Think about it – you use Google as a “white pages” from time to time, don’t you?

Studies show that these types of results are often clicked – even more-so than results that occur ABOVE them on the page!  Being #1 isn’t everything.  Getting clicked or called is what counts.


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