ClickMotive Wins Peak Performance Automotive Website Award (AWA) For Search Marketing

PCG Digital Marketing announced that ClickMotive was chosen to receive a Pinnacle 2010 Automotive Website Award (AWA) for search marketing. The awards were presented to the leading automotive website companies at the AWA breakfast ceremony in Las Vegas.

The Pinnacle award is the highest recognition the AWA provides in the AWA Search Marketing category. The companies receiving this award have designed and delivered search compliant websites that stood above their peers. Pinnacle Platform winners deliver outstanding digital marketing platforms for dealers that will provide clients with a strong competitive advantage online and will enable dealers to create an unfair competitive advantage in their local markets. The ClickMotive platform reached the pinnacle for scoring in the AWA benchmarks and live testing, and is why we were selected for this prestigious award.

The 2010 AWA Whitepaper stated that “ClickMotive takes a different approach on the design of their inventory pages. Their sub-directory structure is not traditional but effective.” What this statement says is that we went additional lengths to ensure that we are using a directory structure that organizes our content well and makes it easy for visitors and search engines to know exactly where they are and what they are looking at on our sites.

The 3rd annual Automotive Website Awards (AWA) was created by PCG Digital Marketing, recognized leaders in automotive digital marketing strategies. For 2010, PCG Digital Marketing recognized the industry’s best website platforms across three different categories: design, technology and search marketing.

The Automotive Website Awards seek to provide car dealers with an unbiased evaluation of automotive website platforms and integrated search marketing tools. The 2010 AWA study included a review of over 50 automotive website providers.

This year’s published study includes 160 pages of valuable information regarding automotive website platform choices, search marketing performance, design and technology. The report is the industry’s reference guide for the best in automotive website technology and design.

To download a full PDF version of the Automotive Website Awards study, please go to www.automotivewebsiteawards.com/2010-AWA-whitepaper.pdf .

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