NADA 2012 was a huge success for the ClickMotive team. Automotive Dealers had an overall sense of optimism that the New Year would bring more sales opportunities and increased customer loyalty. That excitement brought hundreds of dealers into the ClickMotive booth asking us how we can help them attract more prospects and keep their existing customers coming back for more.
The buzzword in the ClickMotive booth this year was Digital Voice. We have spent the last 6 years developing a portfolio of digital marketing products for car dealers, and this year was the year to showcase the strategy behind our award winning dealer website solution.
The dealer community gave great feedback, and the Digital Voice strategy was well received as dealers were already looking at finding ways to take advantage of new channels in advertising like social media marketing and review monitoring.
Overall, this was the most successful NADA to date for ClickMotive. Thanks to everyone that came by to visit our team and we are excited to see where 2012 takes us!
Oh, and check out our NADA 2012 recap video if you have a chance.