ClickMotive announced today that it has licensed Dataium’s advanced visitor recognition technology to enhance its visibility of consumer engagement on the websites it hosts for thousands of automotive dealerships. The agreement will provide ClickMotive with unprecedented analytics on what design, features and functionality drive optimum auto shopper online engagement and user conversion.
“Dataium provides us the ability to truly understand how our websites engage consumers in the auto buying process, and thus allows us to design websites and deliver content which dramatically impacts the performance of the websites we host”, stated, Stuart Lloyd, CEO, ClickMotive. He added, “In addition, Dataium data solutions will power a whole suite of services and new functionality which will drive lead volume, auto shopper buying behavior, and ROI.”
Further, under the agreement ClickMotive customers will have access to Dataium’s advanced business intelligence reporting to provide their local dealership with the latest in next generation inventory market alignment, SEO, lead behavior and management, marketing campaign attribution, and advertising effectiveness analytics.
“We are always honored when a leading software company like ClickMotive selects our data services to power their technology solutions”, commented Jason Ezell, President, Dataium. He continued, “as the data utility company for the auto industry we are committed to helping empower companies like ClickMotive to fully realize the power and potential their products and services can deliver, by utilizing actual shopper behavior from across the Internet.